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Paul Morrison

The Wood Cycle
Paul Morrison is a 7th generation Wisconsin farmboy and University of Wisconsin engineering graduate. After a 20 year career in environmental policy and management, Paul decided to move his furniture making hobby into a new career path. Counter to the globalization and mass production trends of the time, The Wood Cycle was founded in 1999 with a business plan rooted in intentionally combining local woods with local craftsmanship for local clients. Since that time the business has grown and the entire concept of "urban woods" has moved from an unusual but innovative idea into a rapidly expanding nationwide woodworking trend. In addition to his award winning business model and woodworking designs, Paul was a co-founder of Wisconsin Urban Wood, now a 30+ member organization aimed at using urban trees such as those lost to emerald ash borer to produce lumber and supply local wood and wood products.