Better Buildings: Better Business Conference

Now that you have a WOW website, it’s time to start driving traffic and generating leads. In this session you will learn how to utilize digital marketing such as Google Search and Facebook to drive more traffic to your website. Learn how to measure which digital marketing channels are converting the most leads so you can spend your marketing dollars wisely.
ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET

Do you want your production staff from lead carpenters to the production manager to understand why the jobs cost so much and where all the money goes? This seminar will bring it all down to earth for them so that they will understand why net profit is important to the company and to them and how they impact the bottom line. This interactive seminar has helped many field personnel to say, “Oh, now I understand” and helped companies work together on creating net profit.  
ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET

You’ve been told it’s important to know your numbers, but do you know how to use your financial information to make useful decisions for your company? Industry consultant, Victoria Downing, president of Remodelers Advantage Inc., will explain key financial indicators and demonstrate exactly what they can tell you. Then, join your peers to interpret real-life financial information and solve your company’s most common problems. This is a hands-on, participatory session so bring your calculator!
ASHI 1 CEC, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET

This seminar is focused on running the production end of a kitchen and bath remodeling company in a way that produces profitable jobs. We will discuss how to set up sales to sell at a profit through field tested methods for running a job. Tim has worked as a consultant to kitchen and bath remodelers and is actively involved in production of kitchen and bath jobs.
AIA 1.25 LUs, ASHI 1 CEC, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification,  IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET

The design world has offered up more than a few monstrous concepts over time—Zubaz pants, bowl cuts, carpeted bathrooms, and now white kitchens. What is it about these trends that makes them such terrible offenders? What makes a white kitchen so egregious? This session will look at micro and macro trends, and examine what makes one thing a timeless classic while the other is destined for the land fill. Bonus points for correctly identifying the value of pink flamingo lawn ornaments.
AIA 1.25 LU, ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET