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Blenker Building Systems [clear filter]
Thursday, February 14
 

10:30am

FANtastic websites: secrets of a WOW website
Homebuyer 2.0 will eliminate you from further consideration if your website is hard to use, lacks content, and fails to make an emotional connection. In this session, you will learn three secrets to supercharge your website into a lead generating machine. Learn how to use Google Analytics to monitor your website’s performance and determine ROI.
ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET

Speakers
avatar for Meredith Oliver

Meredith Oliver

Meredith Communications
Meredith Oliver works with home builders who want to drive more traffic, leads, and sales. She is the founder and creative director of Meredith Communications, a digital marketing agency in Raleigh, NC specializing in home builder marketing. Meredith Communications is in its sixteenth... Read More →


Thursday February 14, 2019 10:30am - 11:45am
Guava

1:30pm

FANtastic digital marketing: how to attract your ideal leads
Now that you have a WOW website, it’s time to start driving traffic and generating leads. In this session you will learn how to utilize digital marketing such as Google Search and Facebook to drive more traffic to your website. Learn how to measure which digital marketing channels are converting the most leads so you can spend your marketing dollars wisely.
ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET

Speakers
avatar for Meredith Oliver

Meredith Oliver

Meredith Communications
Meredith Oliver works with home builders who want to drive more traffic, leads, and sales. She is the founder and creative director of Meredith Communications, a digital marketing agency in Raleigh, NC specializing in home builder marketing. Meredith Communications is in its sixteenth... Read More →


Thursday February 14, 2019 1:30pm - 2:45pm
Guava

3:15pm

FANtastic follow-up: convert more prospects to purchasers
Lead follow-up is the most critical step in your sales and marketing strategy if you want to increase ROI. In this session, we will discuss simple but effective strategies to increase your conversion rate from lead to prospect to appointment to sale. Learn how often to follow up, how to engage cold prospects, and what communication channels are most effective.
ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET

Speakers
avatar for Meredith Oliver

Meredith Oliver

Meredith Communications
Meredith Oliver works with home builders who want to drive more traffic, leads, and sales. She is the founder and creative director of Meredith Communications, a digital marketing agency in Raleigh, NC specializing in home builder marketing. Meredith Communications is in its sixteenth... Read More →


Thursday February 14, 2019 3:15pm - 4:30pm
Guava