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Better Business [clear filter]
Thursday, February 14
 

10:30am

A fresh approach to developing a culture of accountability
The questions keep coming, “how do I get them to think like owners?” or “why can’t they simply take responsibility for what they do?” The answer is in the way they are managed. In this presentation, we will be looking at how to manage people or a company to cultivate a culture of accountability and motivation.
ASHI 1 CEC, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET

Speakers
avatar for Tim Faller

Tim Faller

Remodelers Advantage Inc.
For the last 17 years, Tim has worked full-time with companies to help them improve profits by creating smooth, efficient production systems. He has seen countless companies and talked with hundreds of employees. Through these interviews and his work with the Remodelers Advantage... Read More →

Thursday February 14, 2019 10:30am - 11:45am
Mangrove
  Sessions

10:30am

FANtastic websites: secrets of a WOW website
Homebuyer 2.0 will eliminate you from further consideration if your website is hard to use, lacks content, and fails to make an emotional connection. In this session, you will learn three secrets to supercharge your website into a lead generating machine. Learn how to use Google Analytics to monitor your website’s performance and determine ROI.
ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET
Speakers
avatar for Meredith Oliver

Meredith Oliver

Meredith Communications
Meredith Oliver works with home builders who want to drive more traffic, leads, and sales. She is the founder and creative director of Meredith Communications, a digital marketing agency in Raleigh, NC specializing in home builder marketing. Meredith Communications is in its sixteenth... Read More →

Thursday February 14, 2019 10:30am - 11:45am
Guava
  Sessions

1:30pm

Developing dynamic production systems
Is your company new or the growth in the economy causing your production department to scramble to keep up? Maybe you have been running a lead carpenter system but there are just not enough good leads to cover all the work. What are your options? This seminar will detail the different systems that are used in companies all over the country from small to very large. We will discuss options, benefits and drawbacks of each, at what milestones the shift from one to the next should occur, and how transitions can be handled effectively.
ASHI 1 CEC, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET
Speakers
avatar for Tim Faller

Tim Faller

Remodelers Advantage Inc.
For the last 17 years, Tim has worked full-time with companies to help them improve profits by creating smooth, efficient production systems. He has seen countless companies and talked with hundreds of employees. Through these interviews and his work with the Remodelers Advantage... Read More →

Thursday February 14, 2019 1:30pm - 2:45pm
Mangrove
  Sessions

1:30pm

FANtastic digital marketing: how to attract your ideal leads
Now that you have a WOW website, it’s time to start driving traffic and generating leads. In this session you will learn how to utilize digital marketing such as Google Search and Facebook to drive more traffic to your website. Learn how to measure which digital marketing channels are converting the most leads so you can spend your marketing dollars wisely.
ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET
Speakers
avatar for Meredith Oliver

Meredith Oliver

Meredith Communications
Meredith Oliver works with home builders who want to drive more traffic, leads, and sales. She is the founder and creative director of Meredith Communications, a digital marketing agency in Raleigh, NC specializing in home builder marketing. Meredith Communications is in its sixteenth... Read More →

Thursday February 14, 2019 1:30pm - 2:45pm
Guava
  Sessions, Master Speaker

3:15pm

FANtastic follow-up: convert more prospects to purchasers
Lead follow-up is the most critical step in your sales and marketing strategy if you want to increase ROI. In this session, we will discuss simple but effective strategies to increase your conversion rate from lead to prospect to appointment to sale. Learn how often to follow up, how to engage cold prospects, and what communication channels are most effective.
ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET
Speakers
avatar for Meredith Oliver

Meredith Oliver

Meredith Communications
Meredith Oliver works with home builders who want to drive more traffic, leads, and sales. She is the founder and creative director of Meredith Communications, a digital marketing agency in Raleigh, NC specializing in home builder marketing. Meredith Communications is in its sixteenth... Read More →

Thursday February 14, 2019 3:15pm - 4:30pm
Guava
  Sessions

3:15pm

Profit as seen from the job site
Do you want your production staff from lead carpenters to the production manager to understand why the jobs cost so much and where all the money goes? This seminar will bring it all down to earth for them so that they will understand why net profit is important to the company and to them and how they impact the bottom line. This interactive seminar has helped many field personnel to say, “Oh, now I understand” and helped companies work together on creating net profit.  
ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET
Speakers
avatar for Tim Faller

Tim Faller

Remodelers Advantage Inc.
For the last 17 years, Tim has worked full-time with companies to help them improve profits by creating smooth, efficient production systems. He has seen countless companies and talked with hundreds of employees. Through these interviews and his work with the Remodelers Advantage... Read More →

Thursday February 14, 2019 3:15pm - 4:30pm
Mangrove
  Sessions, Master Speaker
 
Friday, February 15
 

8:30am

Overcoming the justification mindset
Too often the phrase ‘how do I justify that to my client’ is uttered by the worst and best in our industry. Just as we learned to master the grey, turn adversity into opportunity, and redefine success, we must now learn to move from fear and confusion to a position of clarity, confidence, and reality-based decision making. This session in leadership and change for our industry will help you remove one of the silent stumbling blocks from your language and help you move towards radical success.
ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET

Speakers
avatar for Michael Anschel

Michael Anschel

Otogawa-Anschel Design Build
Michael is a nationally recognized expert on green design and building with over 23 years of experience. He writes for various publications and trains and speaks at events around the country. Michael is the owner of OA Design-Build, an award winning and nationally celebrated firm... Read More →

Friday February 15, 2019 8:30am - 9:45am
Mangrove
  Sessions

8:30am

Strategic planning by the numbers
You’ve been told it’s important to know your numbers, but do you know how to use your financial information to make useful decisions for your company? Industry consultant, Victoria Downing, president of Remodelers Advantage Inc., will explain key financial indicators and demonstrate exactly what they can tell you. Then, join your peers to interpret real-life financial information and solve your company’s most common problems. This is a hands-on, participatory session so bring your calculator!
ASHI 1 CEC, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET
Speakers
avatar for Victoria Downing

Victoria Downing

Remodelers Advantage Inc.
Victoria Downing, President of Remodelers Advantage Inc., is a leading authority in the remodeling industry. For nearly 30 years, Victoria has worked with owners of remodeling companies across the United States and Canada, to help them build strong, consistently profitable businesses... Read More →

Friday February 15, 2019 8:30am - 9:45am
Wisteria
  Sessions, Master Speaker

10:15am

Consumer connections: better ways to market energy services
Whose problem are you trying to solve? Many energy service providers design their marketing to solve their own problems, and then struggle with not getting as many customers as they wanted. A consumer-centric approach helps make sure that you're marketing what people want and where and when they want it. This presentation will introduce a framework for understanding the stages of marketing and look at direct research done with 1,200 homeowners about their preferences for home energy improvements. It will draw on years of experience marketing energy upgrades and improving slow-moving programs.
ASHI 1 CEC, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET
Speakers
avatar for Jacob Corvidae

Jacob Corvidae

Rocky Mountain Institute
Jacob leads the Residential Energy+ team at Rocky Mountain Institute, which drives cost-effective, market-based solutions to transform and expand home efficiency in the US. He has been working on energy, buildings and sustainable community development for 20 years. He has led many... Read More →

Friday February 15, 2019 10:15am - 11:30am
Wisteria
  Sessions

10:15am

Estimating in the modern era
The remodeling and building world is finally catching up with modern industry and the importance of understanding and embracing transparency. If you use 1.45 or 1.68 multipliers to determine project cost after COGS, you are doing it wrong. You are using a sloppy methodology to do precision work. You are like a surgeon with a chainsaw. This session teaches you how to radically improve your estimating method, improve your net profit, improve your company’s health, correctly identify area for improvement and growth, and position your company ahead of the competition. Not for the faint of heart or the weak of character.
AIA 1.25 LU, ASHI 1 CEC, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET
Speakers
avatar for Michael Anschel

Michael Anschel

Otogawa-Anschel Design Build
Michael is a nationally recognized expert on green design and building with over 23 years of experience. He writes for various publications and trains and speaks at events around the country. Michael is the owner of OA Design-Build, an award winning and nationally celebrated firm... Read More →

Friday February 15, 2019 10:15am - 11:30am
Mangrove
  Sessions

12:45pm

How do you compare: performance metrics of the high performers
Compare your company's performance with over 200 other successful remodeling companies across the country. Victoria will describe best practices in sales and marketing, people management, strategic planning and more. Review real-life examples from award winning companies across the United States and Canada and learn what these top performers do differently to drive their outstanding results. Discover how these savvy business owners develop a plan and bring it to life. Identify what the bottom performers neglect to do, leaving them vulnerable to the ups and downs of the marketplace.
ASHI 1 CEC, BPI 1.25 CEUs, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET
Speakers
avatar for Victoria Downing

Victoria Downing

Remodelers Advantage Inc.
Victoria Downing, President of Remodelers Advantage Inc., is a leading authority in the remodeling industry. For nearly 30 years, Victoria has worked with owners of remodeling companies across the United States and Canada, to help them build strong, consistently profitable businesses... Read More →

Friday February 15, 2019 12:45pm - 2:00pm
Wisteria
  Sessions

12:45pm

Lessons learned: how to grow a successful business
Chad provides an insightful view into what works best to run a successful business and what does not. Chad will share all the lessons he has learned by succeeding and failing while running several IT companies and then switching careers to run solar and energy assessment companies.
AIA 1.25 LUs, ASHI 1 CEC, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET
Speakers
avatar for Chad Laibly

Chad Laibly

Focus on Energy
As a regional manager for Southern Wisconsin, Chad manages participating trade allies in the Focus on Energy state run, utility funded program. Chad uses his experience as a trade ally to actively work with local trade allies to teach them how to bring the incentives, safety, and... Read More →

Friday February 15, 2019 12:45pm - 2:00pm
Guava
  Sessions