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Friday, February 15

10:15am CST

Consumer connections: better ways to market energy services
Whose problem are you trying to solve? Many energy service providers design their marketing to solve their own problems, and then struggle with not getting as many customers as they wanted. A consumer-centric approach helps make sure that you're marketing what people want and where and when they want it. This presentation will introduce a framework for understanding the stages of marketing and look at direct research done with 1,200 homeowners about their preferences for home energy improvements. It will draw on years of experience marketing energy upgrades and improving slow-moving programs.
ASHI 1 CEC, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, IACET 0.1 CEU, ICC 0.1 CEU, NAHB, NARI 1.25 CEUs, PHIUS CPHC, RESNET

avatar for Jacob Corvidae

Jacob Corvidae

Rocky Mountain Institute
Jacob leads the Residential Energy+ team at Rocky Mountain Institute, which drives cost-effective, market-based solutions to transform and expand home efficiency in the US. He has been working on energy, buildings and sustainable community development for 20 years. He has led many... Read More →

Friday February 15, 2019 10:15am - 11:30am CST